Multi-layer booklet with Braille
This pressure sensitive label is designed to enhance user experience for pharmaceutical products. It addresses a critical requirement in pharmaceutical packaging of providing ample product information and instructions on ‘how to use’. With its booklet format, the top layer of the label can be resealed to the bottom after the consumer has referred to and folded back product related details. Another USP is that the label successfully features the product name in braille text, making it touch-readable to the visually impaired. Printing braille design on a label is a critical job since each cell must be spaced accurately to make the message readable. The resultant combination of these two novel features ensures improved brand security. An added benefit is that it also helps to reinforce brand trust and confidence.